EXO

My Actual Thought on Kris’ Leaving SM

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So it’s been reported that Kris of EXO-M filed a lawsuit against his own talent management, SM Entertainment, in order to terminate his (I assume) exclusive contract. The first time I heard about this was last year, in which Kris hesitated to terminate his contract, because that would be a substantial loss of money on his part. The common practice is, whoever terminates the contract must pay the other party for the potential monetary loss due to the early termination. Since we’re talking about SM Entertainment, I’m sure this matter includes a significant amount of money considering the huge investment they’ve made on EXO.

But Kris sued SM anyway. Obviously, he wanted to get out so badly. And this amused me a little bit, because SM could have prevented such risk by drafting an arbitration clause for disputes. To put things into perspective, here’s a brief explanation on the difference of public courts and arbitration. Except for a few, most cases held in public courts are available to the public. In arbitration, disputes are to be settled in confidence. In order to guarantee this privacy, arbitration will cost you a lot of money, a lot more than settling disputes in public courts.

If SM puts an arbitration clause in their talent contracts, this media feast fiasco could have been prevented (and the speculation of their shares downfall because of Kris’ leaving perhaps could have been prevented as well). First of all, the pricey cost of arbitration will make the talent think a thousand times before disputing her contract. Secondly, even if they continue with the dispute, the arbitration will ensure everyone’s privacy, thus no word gets out. This way, SM gets the upper hand, because now they have a chance to spin the story however they want about their talents’ dismissal.

And please, do you really expect me to believe that SM doesn’t have the money for arbitration?

Look, I just gave SM a free legal advise.

PS. I shall rewrite this for Klikonsul.

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My Favorite Song At This Time Last Year

Day 30 of the music challenge. Last one!
It really depends on my current playlist. It changes very easily.

For me, 2012 was the golden year of EXO as well as its downfall. They hooked my interest the second SM released their very first of 23 teasers in late 2011. It was quite unconventional through my years of enjoying K-Pop. Usually, the practice in introducing a new band is image teasers of the band, followed by a couple of video teasers (cut from their upcoming music videos), followed by a number of news articles promoting the band. However, EXO took a different turn. They introduced the band members one by one through a series of video teasers specially made for the purpose of promotion. These 23 video teasers have their own concept, flaunting each of the members in their own unique way. In between these teasers (released from late 2011 up to the first trimester of 2012), SM released tons of image teasers through Facebook and Weibo (finally making use of the global social media, breaking out of their Korean shell). What’s more intriguing is, they released a couple of introductory singles too, “What Is Love?” and “History”. And no, they’re not considered as the debut single. They even introduced some of the band members through a live performance, which I believe, was something that never happened before. This is a very new approach in their conventional marketing, and yes, I was intrigued.

Through all this promotion, we learned that EXO would be divided into two sub-groups: EXO-K and EXO-M. EXO-K would be promoting mainly in Korea, while EXO-M would be in China. They have the same songs, but recorded in two languages: Korean tracks for EXO-K, and Mandarin tracks for EXO-M, and meanwhile not forgetting the main group as well, mixing both Korean and Mandarin in a song so that EXO the full band could perform it together. At the time, I thought it was a very brilliant move. Covering as many area as possible in one single blow. I’m sure the investment was not cheap, but I have a feeling it would be worth it.

In the beginning, it was my only reason to keep track of EXO: to find out what SM would do next. But then EXO introduced the band concept, and it was a science fiction one, and I gave up. God damn you, SM, I’m a sucker for all things space. EXO took a concept of twelve aliens from an exo planet that descended to Earth, each of the 12 members have their own unique abilities, represented by their individual symbols. I was like, SM you fucker, so fucking brilliant. Giving each of the band member an individual symbol made sure that each of the member would have their own followings and fanbases, because such symbols would represent exclusivity and sense of belonging. In other words, a mindfuckery of consumers’ behavior and psychology. This band was bound for a successful career.

So yeah, I was obsessed with EXO all through 2012. They debuted with double mini albums: Korean and Mandarin, and I was not disappointed. It’s amazing listening to the same exact tracks, but each with their own flavor. At the time, I was head over heels with this song, Machine.


Machine by EXO-K


Machine by EXO-M

If you notice the lyrics (hardsubbed to the video), you’ll see that the songs talk about the same premise: falling in love with a machine-like girl. Yet, if you take a closer look, the songs don’t necessarily talk about the same things. Here’s an example.

Is she not a doll? does she breathe?
Knowing or not, making a cold smile
She has a heart that beats, she must have a voice
I cannot believe it, look look
You are a cold machine
You are a ma, ma, ma, ma, ma, machine
You are a ma, ma, ma, ma, ma, machine
A beautiful and sharp goddess
You are a ma, ma, ma, ma, ma, machine
You are a ma, ma, ma, ma, ma, machine

Machine by EXO-K

She’s like a toy. Does she breathe? Is she able to sigh for anyone?
How come her tears don’t have any emotion?
Gray eyes like glass. I can’t tell if it is innocence or mystery buried inside them
If you don’t see it for yourself, there’s no way you would believe it
Loving you is like loving a cold machine
She’s a ma- ma- ma- ma- machine
She’s a ma- ma- ma- ma- machine
A soundless machine without a heart
She’s a ma- ma- ma- ma- machine
She’s a ma- ma- ma- ma- machine

Machine by EXO-M (translation by her)

See what I mean? Yes, they’re questioning if this girl is human or not, but then the songs take opposite turns from each other. While the other is madly in love and pursuing this girl, the other is in despair and about to give up. Shit, I was blown away by the brilliance of these two songs -hell- EXO concept in general. I’ve learned a lot just by these two songs, especially about how a single word can change the whole meaning of the passage. I thought SM had finally topped up their own game with all of this brilliance they’ve been doing with EXO. They must keep it up.

But apparently, that’s too much to ask of SM. Though EXO had taken the world by storm up to the middle of 2012, SM failed in keeping up with the audience’s expectation and interest. EXO didn’t release anything new until 2013, and boy, they lost a big amount of eager followers that they’d gained in the beginning. Shame. Even now that they’re back, I think SM is taking a general route for EXO despite all those things they’d done to make EXO one of a kind. EXO looks very generic now with their school uniforms and street jerseys. They don’t look any different from the next band. I am very much disappointed, if that’s not obvious enough.

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Introducing: Spazz & Dazz

Once upon a night, in modern day Java, seven bored girls flocked to Twitter and interacted with fellow tlists as usual. One of those seven is me. We consist of 3 designers, 2 illustrators, and 2 bored lawyers. What puts us together, you ask? We’re (debatable-y) ashamed to say that it’s EXO. (_ _)

Anyway, we’re so bored, we like to make up silly scenarios revolving around EXO. It’s like fanfiction on a whole new, shameless, irresponsible level. That particular night, someone prompted what kind of titles would a K-Pop article have? And we started to invent imaginary articles with questionable contents. Whose great idea was it to turn all those imaginary articles into a real magazine? It doesn’t matter now, because we actually made the e-magazine.

My friends, let me introduce you to Spazz & Dazz.


The cover of our first edition


Our first (and only) promotional teaser

The first time I saw the design, my reaction was, “Fuck my life. Why does everything look so professional?” It started as a joke, and it’s always meant to be a joke. But fate is always funny. We’re at our third edition now. /o\

Sasha and I write for SnD since we know nothing about graphic designs. Though the seven of us are deadliners, I’m proud to say that our team is great. We got thousands of Tumblr notes right from the very first article. Not long ago, we’re officially open for advertisement, which was actually meant for fansites, but I guess someone thought otherwise. We’re given a chance for a special project and I’ll announce it soon. They just have to announce it first. xD

Looking at the e-fanzine’s success, I gave up and put it in my writing portfolio. It took me sometime to describe SnD, but I finally came up with:

Spazz & Dazz is a fan magazine for the boy group EXO. It is a mock digital magazine written in the style of role playing as EXO members, covering popular topics related to teenage girls. It’s a bi-monthly magazine with new article released every weekend.

The keywords are: fan magazine, mock magazine, and digital magazine. But looking at how it’s doing now, I’m open to surprises. 8)

You can read our articles here, download our editions here, and send your letters here. :D

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